BT Levio presentation

To create a compelling experience we wanted to illustrate the features in a hands-on and attractive, entertaining way.

At that time, the truck was in preproduction therefore Photo or video-material could not be obtained. Our 3d department worked closely with the engineers in Sweden and the factory in UK to produce various photo realistic 3D models of the pallet trucks & stackers.

To enhance the emotional connection with the visitors we directed a chroma key video-shoot and integrated an actor on various sections of the site.

The site was exceptionally well received. Some commented that the successful launch was “a landmark in the Material handling business” as we had succeeded in presenting the machine in a unique, exciting way, while keeping the site highly usable.

View the "Behind the scenes" video shoot

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