Services :: Copywriting

People don't read websites the same way they read printed material. There are three key characteristics that affect how web users react to online content (and consumer-related content in particular):

• Web users are active, not passive: One click and they're gone. If they don't see a reason to stay on your site, they'll leave — in as little as 15 seconds after they get there.
• The longer the text, the less likely they are to read it - and the faster they'll skim it - if they bother to skim it at all. 
• Web copywriting usually optimizes other on-page elements for the targeted search terms. These include: title, description and keywords tags, headings and alt text.